I recently finished a great little book that I’ve wanted to read for some time: The Dip by Seth Godin.

Have you ever pushed through a really difficult or challenging time, to see absolutely awesome benefits come to you as a result?  Then you’ve experienced what Seth Godin calls, “The Dip.”

The Dip bills itself as “A little book that teaches you when to quit (and when to stick),” and I think it delivers well on both accounts. It is “little,” weighing in at just under 100 pages, so I read it in just a few sittings.

One of the best pieces of information comes early in the book, where Godin quotes Vince Lombardi, “Quitters never win and winners never quit.”  Godin vehemently disagrees and responds, “Winners quit all the time. They just quit the right stuff at the right time.”

From there, he begins to draw the distinction between a “dip” and a “cul-de-sac”.  The dip is a road that takes you on a temporarily difficult challenge but in the end results in awesome rewards, while a cul-de-sac is a dead end – it’s difficult, and it’s not taking you anywhere.

The challenge, Godin says, is understanding which aspects in your life are dips and which are truly dead ends, and quitting the dead ends while throwing yourself fully into the dip.

I found the book has multiple applications, but it primarily relates to your career and work.  Are you plowing ahead and persevering on something that really has no upside?  Or are you just going through a dip right now that will lead you to become the best?  The trick is quitting the dead ends and pushing through the dips.

It’s a concept that makes sense instinctively, but the challenging part is actually doing it.  Godin says, “Have the guts to do one or the other.” (Quit or push through the dip)

The Dip is a great buy at less than $10, and I’m glad I picked it up, as I can definitely see myself re-reading it in the next few years.

Have you read The Dip?  Are you going through a dip now, or are you on a cul-de-sac?

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